Pennys Portfolio

As a member of the Alpha Gamma Delta sorority at Western University, I had the exciting opportunity to help run the organization's Instagram and TikTok accounts. Through the creation of engaging photos and videos, my goal was to attract new students to join the sorority and promote its events and initiatives. One of the most memorable events I helped to plan, organize, and execute was the sorority's 30th-anniversary gala, awards, and dinner. Preparing for this event was a significant undertaking that required months of planning and coordination with vendors and alumni. To ensure the event's success, I meticulously compiled a comprehensive contact list of alumni dating back 30 years by scouring old yearbooks and social media platforms. The hard work paid off, and the event was a huge success, with over 500 graduated alumni attending to celebrate the Alpha Gamma Delta Chapter's accomplishments. Beyond this event, I was also heavily involved in planning philanthropic initi...

About Me  I’m a marketing and communications professional with 3+ years of experience in digital strategy, event planning, and public relations. I’ve led content and social media campaigns, organized large-scale branded events, and supported community outreach and sustainability initiatives. I'm passionate about storytelling, audience engagement, and creating experiences that connect people to purpose. Core Skills & Expertise: Digital Marketing & Content Strategy Social Media Management & Engagement Public Relations & Brand Development Event Planning & Promotions Website Design & Content Management Data-Driven Marketing Analytics Graphic Design & Adobe Creative Suite Copywriting & Editorial Strategy Internal & External Communications Professional Experience Digital Communications Coordinator Western University, Faculty of Science | 2024-2025 (Contract) Designed and implemented a year-long, data-driven content strategy to enhance digital engagemen...

Working in the community is one of the most fulfilling experiences I have ever had. Seeing the impact of the work I do is what motivates me to keep going. As part of my job at Goodwill Industries, I have been organizing donation drives in the Calgary region every few weeks. This has been an incredible experience, and I am excited to share my journey with you. Organizing a donation drive involves connecting with community associations in different areas, planning the logistics, and promoting the event to ensure everyone in the community knows about it. My team and I would organize the truck, as well as employees to help load it. We would also contact the city to provide proper disposal and recycling bins to ensure zero waste was produced. The donation drive days were always so enjoyable. Not only did I get to enjoy the weather, but I also got to interact with people in the community and sift through all the cool donated items. This experience inspired me to start the donation drive cup ...

Today I want to share with you my experience as a summer marketing student at Goodwill Industries of Alberta, where one of my tasks was to create and run three pop-up shops in Calgary. As you can imagine, this was a fun and challenging experience that gave me full creative control over the project, from picking the venue to choosing the booth theme and products on display. To start, I had to reach out to various city events to book a booth spot and pay admission fees. Once that was done, it was time to get creative! I wanted to make sure that our booth would stand out and be visually appealing to those who came across it. To do this, I brainstormed unique booth ideas that would capture the attention of visitors and draw them in. One of my favorite parts of the process was visiting different Goodwill stores to find products that would align with my booth theme. This was not only fun but also gave me a chance to better understand our brand's mission, values, and goals. It was essenti...

As the Social Media Manager and Event Director for Goodwill, Stampede Season was a highlight of my job. I kicked off the season on July 1st with a mission to visit every Goodwill store in Calgary, collecting unique Stampede attire to showcase on our social media platforms, including Facebook, Instagram, and TikTok. Our Shop Thrifted for Stampede campaign quickly caught the attention of local news stations, resulting in a filmed segment featuring the thrifted outfits and our organization's mission and values. I proudly stepped up as Goodwill's head spokesperson, sharing the amazing finds and promoting sustainable thrifting as a way to look stylish while giving back to the community. As a part of my role, I organized a free pancake breakfast event for the community, bringing together employees and volunteers to flip pancakes and serve up delicious food. I had made prior arrangements with a local guitarist to provide live music, adding to the event's lively atmosphere. Familie...

Click here to read my full event story Organizing an event can be a challenging task, but with the right planning and execution, it can be a fun and rewarding experience. This summer, I was tasked with organizing a fun interactive event associated with Goodwill Industries of Alberta, and I decided to plan a thrifting party bus to celebrate National Thrift Day. The event brought together thirty passionate thrifters who boarded a party bus that took them across the city for a full day of thrifting. To create a sense of camaraderie, we ordered matching bandanas and created thrift-themed bingo cards that led participants around each store. The atmosphere was set with feel-good music, and the participants were able to mingle and share their love for thrifting. At each stop, shoppers had thirty minutes to explore the store and find their perfect thrifted items. Some were motivated to find vintage or trendy clothes, while others were on the hunt for home decor or inspiration for their next DI...

Goodwill TikTok Goodwill Instagram Goodwill Facebook As a 20-year-old, social media has become an integral part of my daily routine. From scrolling through my Instagram feed to watching the latest TikTok trends, I am always online. So, when I was hired onto the Goodwills Marketing team, I was excited to put my social media skills to use and manage their various platforms. My responsibilities included planning, organizing, and posting regular content on Instagram, Facebook, and Twitter. To make my job easier, I used monday.com, a tool that helped me schedule posts in advance. I also had to find content to post, such as upcoming events, promotions, and sales. To gather this content, I would travel from store to store to take photos, film videos, and design digital content.  One of the most exciting social media platforms I managed was Goodwill's TikTok account. This was a new endeavor for the company, and I was tasked with creating the account from scratch. Starting with zero followe...

Goodwill Industries is a non-profit organization that focuses on creating employment opportunities and enhancing the quality of life for individuals with disabilities and other barriers to employment. I worked with various Goodwill locations across Alberta, and I had the opportunity to work closely with the store managers and employees to improve the working environment and store success. In the summer of 2022, I organized 3 store anniversaries to celebrate their success and bring the community and co-workers together for a fun event. Working closely with the store managers, I listened to the feedback of the hard-working employees and implemented it in the store anniversary planning process. The events were promoted both online via social media, through Goodwill’s main website, and by physical graphics posted at the store. I coordinated with local food vendors to provide amazing lunches for the employees and contacted local artists to book them for live performances on the event day to...

I have acquired my skills and graphic design knowledge through my education and previous work experience as the Head Director of Social Media Relations and Event Organization at Goodwill Industries of Alberta. My experience in the Digital Communication program at the University of Western Ontario was instrumental in developing my understanding of visual literacy and design principles. Through coursework and assignments, I became proficient in industry-standard software applications like Adobe Illustrator, Photoshop, InDesign, and Affinity. These skills have allowed me to create a wide range of graphics, from social media posts to printable graphics for employee training and in-store design, and event posters. In addition to my formal education, I gained practical experience in graphic design through a summer job where I was responsible for creating weekly graphics for social media, employee training, and in-store design and event posters. This experience allowed me to exercise my skill...