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Skills, School and Work

About Me I’m a marketing and communications professional with 3+ years of experience in digital strategy, event planning, and public relations. I’ve led content and social media campaigns, organized large-scale branded events, and supported community outreach and sustainability initiatives. I'm passionate about storytelling, audience engagement, and creating experiences that connect people to purpose.

Core Skills & Expertise:

  • Digital Marketing & Content Strategy

  • Social Media Management & Engagement

  • Public Relations & Brand Development

  • Event Planning & Promotions

  • Website Design & Content Management

  • Data-Driven Marketing Analytics

  • Graphic Design & Adobe Creative Suite

  • Copywriting & Editorial Strategy

  • Internal & External Communications

Professional Experience

Digital Communications Coordinator
Western University, Faculty of Science | 2024-2025 (Contract)

  • Designed and implemented a year-long, data-driven content strategy to enhance digital engagement across multiple platforms.

  • Managed and optimized social media accounts, increasing audience engagement by 35%.

  • Created and published over 30 feature stories showcasing faculty research, student achievements, and university initiatives.

  • Spearheaded a monthly newsletter to improve internal communications and highlight key events and accomplishments.

  • Collaborated across departments to ensure all digital content adhered to Western University’s brand standards.

Marketing CO-OP
Goodwill Industries of Alberta | 2022-2023

  • Supported organization-wide marketing campaigns, including email marketing and social media initiatives.

  • Assisted in planning expos and promotional events to increase brand awareness and drive revenue.

  • Developed marketing materials, newsletters, and public relations campaigns highlighting sustainability efforts.

  • Contributed to social media strategy, influencer outreach, and content creation to modernize brand presence.

Event Coordinator & Social Media Manager
Alpha Gamma Delta | 2021-2023

  • Led event planning and promotions, organizing large-scale alumni events with over 300 attendees.

  • Managed social media campaigns to increase ticket sales and event participation.

  • Negotiated vendor contracts, booked venues, and coordinated event logistics to ensure seamless execution.

Education & Certifications

  • Bachelor of Arts, Honors Specialization in Communications (MIT), Western University, 2024 | GPA: 3.8

  • Dean’s Honor List Award | Alexander Rutherford Scholarship Recipient

  • Certifications: Canadian Red Cross CPR/AED Level C, Smart Serve, Workplace Health & Safety

Technical Skills:
MS Office Suite | Hootsuite | Sprout Social | Mailchimp | Monday.com | Meta | Instagram | YouTube | LinkedIn | Adobe Creative Suite (Photoshop, Illustrator, InDesign) | Canva | Figma | SEO & Analytics Tools

Achievements:

  • Increased social media engagement by 35% at Western University through strategic content planning.

  • Published 30+ impactful stories, positioning the Faculty of Science as a leader in education and research.

  • Successfully managed and executed large-scale philanthropy events and fundraising initiatives.

  • Member of the U15 Canadian National Championship Soccer Team (2016) | Certified Black Belt in Taekwondo.

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