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Social Media Management

Goodwill TikTok

Goodwill Instagram

Goodwill Facebook

As a 20-year-old, social media has become an integral part of my daily routine. From scrolling through my Instagram feed to watching the latest TikTok trends, I am always online. So, when I was hired onto the Goodwills Marketing team, I was excited to put my social media skills to use and manage their various platforms.

My responsibilities included planning, organizing, and posting regular content on Instagram, Facebook, and Twitter. To make my job easier, I used monday.com, a tool that helped me schedule posts in advance. I also had to find content to post, such as upcoming events, promotions, and sales. To gather this content, I would travel from store to store to take photos, film videos, and design digital content. 

One of the most exciting social media platforms I managed was Goodwill's TikTok account. This was a new endeavor for the company, and I was tasked with creating the account from scratch. Starting with zero followers, it was my responsibility to build a following and create engaging content. After two months of posting, I had amassed 500 followers for this non-profit thrift store.

What I loved about managing Goodwill's TikTok account was the creative freedom it allowed me. I was able to take complete control of the content and think outside of the box. Some TikToks I created were educational, some were comedic, some were aesthetic, and some were just plain cool. I believe it's essential for organizations to be relatable and accessible to their audience, and TikTok allows Goodwill to connect with users on a more personal level.

Creating these videos enabled me to take my creativity in a multitude of possible directions, such as DIY projects, thrifted outfit inspiration, cool thrift finds positive employee and customer interactions, and events. The best part was that when I walked into one of Goodwill's many retail stores, the staff knew it was time to get the camera ready!

Overall, managing social media platforms can be a fun and rewarding experience, especially when you're working for a brand you're passionate about. It's important to be organized and creative to engage with your audience and build a following. So, whether you're managing a personal or professional social media account, always remember to think outside of the box and have fun with it!

Managing social media platforms is a fun and rewarding experience, especially when working for a brand that I am passionate about. It is crucial for me to stay organized, and creative, and consistently engage with the audience in order to continue growing the following.







































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